Arizona Rubber

Arizona’s and New Mexico’s Authoritative Voice of Ice and Inline Hockey

Category Archives: Columns

Taking Liberties With… Luke Schenn

March 12th, 2018

LUKE SCHENN Position: Defenseman, Arizona Coyotes Hometown: Saskatoon, Saskatchewan, Canada NHL Draft: Toronto Maple Leafs’ first-round pick (fifth overall) in 2008 NHL Draft Acquired: Signed as free agent with Coyotes on July 23, 2016 Age: 28 READ OUR FEBRUARY 2018 ISSUE Arizona Rubber: What’s your favorite hockey memory growing up? Luke Schenn: Probably playing for…

In A Devilish Mood: Here’s why I always want the shot blocker on my team

March 9th, 2018

I have been around many rinks and engaged in hundreds of conversations about what it takes to be a really good hockey player. Talent is obviously a no-brainer, but being a truly gifted hockey player takes a lot more than just talent. If I am picking from a group of young players to start my…

AHU Coach’s Corner: Taking a look at what makes a good playoff hockey team

March 8th, 2018

A team is a group of individuals that work TOGETHER for a common goal – to win. In order to win, you have to do it together because no one is better than the team. Winning is not easy, and that’s why not everyone can win every time they do something. That’s why the group…

Shop Talk: Behind The Mask will soon be expanding with The Vault

March 1st, 2018

If you follow us on social media, you have probably seen our posts about “The Vault” and might be curious as to what we are talking about. At BTM each day, we strive to better service our customers, enhance the retail shopping experience at our stores and to help promote and grow hockey throughout Arizona….

Taking Liberties With… Brad Richardson

February 13th, 2018

BRAD RICHARDSON Position: Forward, Arizona Coyotes Hometown: Belleville, Ontario, Canada Acquired: Signed as a free agent on July 1, 2015 Drafted: Colorado’s fifth-round pick (163rd overall) in 2003 NHL Draft Last Amateur Team: Owen Sound Attack (Ontario Hockey League) Age: 33 READ OUR JANUARY 2018 ISSUE Arizona Rubber: What’s your favorite hockey memory growing up?…

In A Devilish Mood: Why work ethic is more important than scoring goals

February 12th, 2018

Being a hockey dad, coach and now a hockey director, I have lost count of the number of conversations I have had with parents in regard to the sport of hockey and their child. Many of the conversations have to deal with what aspects of hockey their child needs more work on to become that…

Shop Talk: Taking a glance at the changing face of hockey retail

February 9th, 2018

Seems like 10-15 years ago that companies like Bauer and CCM could not open new dealers fast enough. The industry had a big trade show each winter in Las Vegas. Dealers and prospective dealers anxiously waited in droves outside the show for the doors to open on the first day. Prospective dealers pitched their new…

AHU Coach’s Corner: When it comes to skill vs. will, use both to get better

February 8th, 2018

There is a lot that makes a hockey player, but there is a difference in what makes a great hockey player and an average one that just gets by. The drive and willingness to do what it takes makes a great hockey player and someone that just shows up and puts the gear may have…

Taking Liberties With… Jason Demers

January 16th, 2018

JASON DEMERS Position: Defenseman, Arizona Coyotes Hometown: Dorval, Quebec, Canada NHL Draft: San Jose’s seventh-round pick (186th overall) in 2008 Acquired: Traded to Coyotes from Florida Panthers on Sept. 17, 2017, in exchange for forward Jamie McGinn Age: 29 READ OUR DECEMBER 2017 ISSUE Arizona Rubber: What’s your favorite hockey memory growing up? Jason Demers:…

Shop Talk: BTM proud to stay involved with IHAAZ festival series

January 16th, 2018

As 2017 ends and 2018 begins, it means the start of the statewide IHAAZ inline hockey festivals. Behind The Mask is once again proud to support this wonderful tournament series. READ OUR DECEMBER 2017 ISSUE This weekend tournament series started over 15 years ago and through support of countless coaches, parents and volunteers, continues as…