Arizona Rubber

Arizona’s and New Mexico’s Authoritative Voice of Ice and Inline Hockey

Category Archives: Columns

Shop Talk: How to avoid sticker shock to buy what you really need

April 10th, 2018

Occasionally, a customer walks through the doors of one of our locations and makes their way past the sea of sticks to the skate display. Their eyes go to the top row of the skate wall and on cue, they say, “Wow, is hockey equipment expensive.” Some are newer players, while some have been in…

AHU Coach’s Corner: Looking back, reflecting on my first year as head coach

March 15th, 2018

In this column, I would like to share with the hockey community how lucky I was as a first-year head coach to be a part of such a great group of young men with the Phoenix Knights. This being my first year as a head coach, I didn’t know what to expect at all. I…

Taking Liberties With… Luke Schenn

March 12th, 2018

LUKE SCHENN Position: Defenseman, Arizona Coyotes Hometown: Saskatoon, Saskatchewan, Canada NHL Draft: Toronto Maple Leafs’ first-round pick (fifth overall) in 2008 NHL Draft Acquired: Signed as free agent with Coyotes on July 23, 2016 Age: 28 READ OUR FEBRUARY 2018 ISSUE Arizona Rubber: What’s your favorite hockey memory growing up? Luke Schenn: Probably playing for…

In A Devilish Mood: Here’s why I always want the shot blocker on my team

March 9th, 2018

I have been around many rinks and engaged in hundreds of conversations about what it takes to be a really good hockey player. Talent is obviously a no-brainer, but being a truly gifted hockey player takes a lot more than just talent. If I am picking from a group of young players to start my…

AHU Coach’s Corner: Taking a look at what makes a good playoff hockey team

March 8th, 2018

A team is a group of individuals that work TOGETHER for a common goal – to win. In order to win, you have to do it together because no one is better than the team. Winning is not easy, and that’s why not everyone can win every time they do something. That’s why the group…

Shop Talk: Behind The Mask will soon be expanding with The Vault

March 1st, 2018

If you follow us on social media, you have probably seen our posts about “The Vault” and might be curious as to what we are talking about. At BTM each day, we strive to better service our customers, enhance the retail shopping experience at our stores and to help promote and grow hockey throughout Arizona….

Taking Liberties With… Brad Richardson

February 13th, 2018

BRAD RICHARDSON Position: Forward, Arizona Coyotes Hometown: Belleville, Ontario, Canada Acquired: Signed as a free agent on July 1, 2015 Drafted: Colorado’s fifth-round pick (163rd overall) in 2003 NHL Draft Last Amateur Team: Owen Sound Attack (Ontario Hockey League) Age: 33 READ OUR JANUARY 2018 ISSUE Arizona Rubber: What’s your favorite hockey memory growing up?…

In A Devilish Mood: Why work ethic is more important than scoring goals

February 12th, 2018

Being a hockey dad, coach and now a hockey director, I have lost count of the number of conversations I have had with parents in regard to the sport of hockey and their child. Many of the conversations have to deal with what aspects of hockey their child needs more work on to become that…

Shop Talk: Taking a glance at the changing face of hockey retail

February 9th, 2018

Seems like 10-15 years ago that companies like Bauer and CCM could not open new dealers fast enough. The industry had a big trade show each winter in Las Vegas. Dealers and prospective dealers anxiously waited in droves outside the show for the doors to open on the first day. Prospective dealers pitched their new…

AHU Coach’s Corner: When it comes to skill vs. will, use both to get better

February 8th, 2018

There is a lot that makes a hockey player, but there is a difference in what makes a great hockey player and an average one that just gets by. The drive and willingness to do what it takes makes a great hockey player and someone that just shows up and puts the gear may have…