Team branding is very important.

How you look on and off the ice can be a big factor in the unity of the players, coaches on the ice and parents in the stands.

Behind The Mask’s team sales division has worked with numerous associations across the state and U.S. with a focus on meeting the needs of each of their individual views on the look of their brand and hockey needs.

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Finding the right look can be difficult with so many different companies offering a wide variety of custom options. We have focused on simplifying the process and offering the best products available each season. Your team needs are important, and we offer a wide range of products to meet them.

Jerseys, socks, gloves, helmets, pants, apparel and supplies are just a few of the offerings available to BTM team sales customers.

As many of you (sometimes painfully) know, the best laid-out planning and designing are sometimes for naught when unforeseen issues arise in production, customs, or delivery.

Through it all, we have always fought for our customers and their needs and have always felt that our customers are more important than our bottom line. We work with brands like Bauer, CCM, Warrior and many others to get the best pricing and programs available.

With the team category being a very difficult area to work in, team sales manager Nick Boyarsky has been able to provide exceptional service to our customer for the past eight years. Now in a new role with roller hockey wheel brand Konixx, Nick is passing on the team sales category to a longtime member of the Behind The Mask family.

Behind The Mask is excited to announce Beau Saugling as its newest U.S. team sales manager. Beau, as many of you may know, has worked for Behind The Mask for the past 19 years. Currently the manager of BTM Peoria, he has also overseen several associations in the state and is coming into this role with the full expertise of the team category. His exceptional customer service and organizational skills make him the perfect fit in his new role.

We hope to grow our team sales business by not only focusing on the larger associations but also the house and men’s league teams by providing a new catalogue and ordering system. There is a need outside of Arizona for experienced team sales providers to help grow programs in the Southwest United States and we hope to grow the game in our neighboring states and beyond.

Providing a price-based option along with high-quality options, we are excited about the future.

We would like to take a moment to thank Nick for his dedication to Behind The Mask and the exceptional service he has provided to all of or customers over the years. It has been a memorable journey and we are confident that he is leaving the business in the right hands with Beau for the coming season.

We wish Nick the best of luck in his new role with Konixx.

To outfit your team with the best jerseys, apparel, equipment and supplies, contact Beau Saugling via email at beaus@behindthemask.com.

Randy Exelby is the owner of Behind The Mask Hockey Shops.

(March 13, 2019)