Arizona Rubber

Arizona’s and New Mexico’s Authoritative Voice of Hockey

Shop Talk: Check out what we have planned for BTM Goalie Day events


The biggest weekend of the year for goalies is coming up quick.

This year marks the 11th year of Behind The Mask’s Goalie Day – a great event that takes place on May 10 with a free on-ice demo at AZ Ice Arcadia in Phoenix, followed up on May 11 with the huge Goalie Day sale at Behind The Mask Scottsdale.


Demo Day at AZ Ice Arcadia will take place on May 10 from 6-7 p.m. Goalies are welcome to arrive by 5 p.m. to ensure they get the proper time to meet with the various company reps and get trained on the latest innovation in the goalie industry. This ensures that you have the proper time to see all the products before deciding what to check out on the ice. Also, you want to make sure you have the time to get the product in hand, as this event brings a capacity crowd. There will be several nets on the ice along with shooters ready to test out your choices. Goalies who participate in Demo Day will receive a free raffle ticket for some great prizes.

Be sure to mark Demo Day in your calendar.

Our biggest sale of the year happens May 11 at Behind The Mask Scottsdale, the Goalie Superstore. This is your chance to take advantage of ONE DAY ONLY blowout deals at up to 70 percent off retail. The early bird gets the worm on Goalie Day as unreal deals head out the door quickly. Here, you will have a great opportunity to meet with the reps and find out more about gear from CCM, Bauer, Vaughn, Brian’s, and True. Plus, be sure to enter our door raffles and get some free swag. Several prizes are still to be determined but past items included sticks, skates, Beats headphones, bags, and more.

Make sure you get your name entered in-store at Goalie Day.

These events are always a great time for our company as well and we cap off the weekend with our annual employee BBQ. Reps and staff members partake in the BTM Olympics with various activities ranging from partners ping pong, corn hole, ladder ball and more.

BTM Olympic champs Scott Morrow of CCM and Dan Kennedy of Bauer team up to defend their three-year championship reign. Scott has been the ultimate trash taker. Will he be able to use psychological warfare against his opponents again this year? The BTM after-hours BBQ has become legendary in the hockey industry.

Most events that these reps attend close at the end of the day and everyone goes home. That’s where a BTM event differs – at the end of the event, we just get started. The BTM Goalie Day employee BBQ gives the reps a chance to interact and learn more about the BTM staff. It helps both parties get to know more about the other.

There is inner fighting with the companies on which rep gets to attend our event each year, of which Bauer’s Tim Gentile uses his position at Bauer to make sure he can attend. It is the first event of the year he marks on his calendar. And he does many events for Bauer across the USA each year, including heading Bauer’s sponsorship events at the Minnesota High School hockey tournament.

If you’re a goalie, we’d love to see you at one or both events. We thank each of your who attend every year and want you to know we take each year as an opportunity to better serve you.

Be sure to check out BTM Demo Day and BTM Goalie Day in May!

Randy Exelby is the owner of Behind The Mask Hockey Shops.

(April 15, 2019)

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