Arizona Rubber

Arizona’s and New Mexico’s Authoritative Voice of Ice and Inline Hockey

Category Archives: Columns

Shop Talk: You can’t go wrong with True Hockey custom-fit skates

December 7th, 2017

The custom skate market has long been a small portion of skate sales at Behind The Mask and the retail industry in general. Precise measurements, custom parts, and confusing sizing had made it difficult to ensure that the best fit would come built in to the final product. Recent technology has changed the outlook on…

Taking Liberties With… Derek Stepan

November 16th, 2017

DEREK STEPAN Position: Forward, Arizona Coyotes Hometown: Hastings, Minn. Acquired: Traded to the Coyotes from New York Rangers on June 23, 2017, along with goalie Antti Raanta in exchange for the seventh overall pick in the 2017 NHL Draft and defenseman Anthony DeAngelo Age: 27 READ OUR LATEST ISSUE Arizona Rubber: What’s your favorite hockey…

In A Devilish Mood: Such a treat to see hockey booming in the Valley

November 15th, 2017

With the addition of the Las Vegas NHL franchise, I find myself wondering what the state of youth hockey will look like in 25 years in Las Vegas. Coming from the housing industry and knowing the similarities between the Vegas market and the Valley, I feel pretty confident in saying that I know that answer….

Shop Talk: Bauer World 17 shines light on new, exciting products

November 15th, 2017

Behind The Mask was recently invited to Toronto for Bauer World 17, an event that was held over the Oct. 13-14 weekend. Bauer invites select dealers from the United States, Canada and Europe. The summit was held in downtown Toronto at the Westin Harbor Castle hotel located on Lake Ontario, a couple blocks from the…

Parents, beware: Stay away from online message boards

November 14th, 2017

About six years ago, as a first-time hockey parent of a Mite house player, I recall asking a couple of the veteran travel parents if they had any recommendations for information about different hockey clubs and the tryout process. One parent was vocal about the wealth of resources you could find on the hockey message…

AHU Coach’s Corner: Being a leader within the game means just being yourself

November 13th, 2017

There are two types of leaders in hockey. First, you have the vocal, loud intense player and then you have the quiet leader who leads by example. Both serve a different purpose and can be effective if the leaders go about it the right way. Some leaders have the ability to do both. READ OUR…

Taking Liberties With… Clayton Keller

October 18th, 2017

CLAYTON KELLER Position: Forward, Arizona Coyotes Hometown: Chesterfield, Mo. Acquired: Coyotes’ first-round pick (seventh overall) in 2016 NHL Draft Last Amateur Team: Boston University (Hockey East) Age: 19 READ OUR LATEST ISSUE Arizona Rubber: What’s your favorite hockey memory growing up? Clayton Keller: Favorite memory was winning the Sliver Sticks when I was 10 years…

AHU Coach’s Corner: How watching hockey can make you a better player

October 18th, 2017

One of my favorite things to do on an off day from hockey was to watch it. I remember watching highlights of Alex Ovechkin, Jarome Iginla and Sidney Crosby just before games. These guys are the reason why people want to grow up and be a professional hockey player. They give kids hope and something…

In A Devilish Mood: It’s that time of year once again, so let the games begin

October 13th, 2017

With the start of the season underway, I am very excited and encouraged by the hockey I have seen so far from teams in all the Valley’s youth hockey organizations. The start of the season is always very chaotic and exciting at the same time, with coaches trying to figure out their lineups and finally…

Shop Talk: Behind The Mask continuing the trend of growing the game

October 13th, 2017

Exciting news coming from Behind The Mask – we are moving our BTM Chandler store inside AZ Ice Gilbert. We have been at our Chandler store for five years, but a lot has changed in the hockey landscape since we signed the lease in spring 2012. At the time we signed the Chandler lease, all…