Arizona Rubber

Arizona’s and New Mexico’s Authoritative Voice of Ice and Inline Hockey

Shop Talk: Goalies, get ready for BTM Demo Day, Goalie Day events


The biggest weekend of the year for goalies is coming to Behind The Mask next weekend.

It all starts with Behind The Mask Demo Day on Friday, May 11 from 6-7 p.m. at AZ Ice Arcadia, and continues with BTM Goalie Day on Saturday, May 12 at BTM Scottsdale from 10 a.m.-6 p.m.


randyAt Demo Day, come out and try all the new 2018 goalie equipment on the ice for FREE. You must bring and wear full gear at all times on the ice to participate. Company reps from Bauer, Brian’s, CCM and Vaughn will have demo sets of the new 2018 products. Make sure to arrive by 5 p.m. (if possible) to speak to company reps and to make sure you know what gear you want to try. BTM will have shooters and six nets on the ice to give you live action feel of the gear.

BTM will also have goalie representatives to answer any questions and to help make sure everyone gets to try on what they want. Plus, the companies send some FREE swag for Demo Day.

For Goalie Day, take advantage of unbelievable once-a-year deals on demo and salesman sample gear, plus blowout sale gear at up to 70 percent off. The early bird gets the worm this day, so show up early and get the best deals.

Talk with company reps from Bauer, Brian’s, CCM, True Hockey and Vaughn. This will be True Hockey’s first year at our event. They have two great-fitting custom goalie skates that have been taking the market by storm. An Apple iPad does a 3D scan of your foot and information is then relayed to make a custom goalie skate. The skate is made to the exact contours of your foot.

BTM employee Kevin Church has been wearing his for over a year and is a big fan. Kevin played on the DYHA Jr. Sun Devils 18U AA state championship team and guided Pinnacle High School to the 2017 state championship.

Whatever swag is left over from Demo Day is also handed out. Each company donates a prize for our BTM Goalie Day raffle and each goalie at the two events gets a FREE raffle ticket. Show up to either event, get one free ticket, and show up to both and get two free tickets and improve your chance to win great prizes.

After Goalie Day, the company reps and BTM staff have a barbecue out back at the Scottsdale store. BTM IT guy Steven Jovic makes some of the best tri tip out there (but not as good as the Yuma IHAAZ inline hockey tournaments).

Reps and staff partake in the BTM Olympics, which include ping pong, corn hole, ladder toss and more. Will reigning BTM Olympic champs Scott Morrow of CCM and Dan Kennedy of Bauer be able to defend their 2017 title in 2018?

Morrow has been is the ultimate trash taker. Will he be able to use psychological warfare against his opponents again this year? The BTM after-hours barbecue has become a legend in the hockey industry. Most events the reps attend end at a certain hour and everyone goes home – that’s where ours differs as the fun is just getting started. The barbecue gives the reps a chance to interact and learn more about the BTM staff.

There is inner fighting with the companies on which rep gets to go the event, of which Bauer’s Tim Gentile uses his position to make sure he can attend. It is the first event of the year he marks on his calendar.

If you’re a goalie, we’d love to see you at one or both of these events. Each year, we work hard to make both events better.

The puck stops here at BTM Goalie Day.

Randy Exelby is the owner of Behind The Mask Hockey Shops.

(May 3, 2018)

Free Website Hit Counter
Free website hit counter