Arizona Rubber

Arizona’s and New Mexico’s Authoritative Voice of Hockey

Shop Talk: Behind The Mask VIP service now available in Scottsdale


With all the advancements in technology, it has become easier to get fit like a pro at the retail level.

There is no more worry about what stick you should be using, or if the $1000 pair of skates you want will fit properly down the line. But with an increasing number of custom products available, all these innovations can be overwhelming to say the least.


Behind The Mask is excited to announce a new offering at our Scottsdale location – the BTM VIP Service.

BTM VIP Services are available to all customers looking for a real, in-person Pro Custom Fit Experience.

Our BTM Certified Fit Experts will help you find the best products for your needs in a one-on-one pre-scheduled appointment that should be made in advance online at

Our BTM Certified Fit Experts are trained individually in each category including sticks, skates and goalie equipment. Each company certifies our experts initially for tech and spec options based on their retail options. Additionally, our experts must pass tests to determine their ability to pass the correct information on to the customer during the Pro Custom Fit process.

For skates, your BTM Certified Fit Expert walks you through the various options available from three of the best companies in the industry. Custom skate manufacturers include Bauer, CCM and True, all of which are made in Canada at their pro factories. Yes, the same factories that supply players in the NHL.

How cool is it to know that your skates are next in like to be made after, let’s say, Auston Matthews?

Information on how the skates are made from start to finish – eyelets, liners, facing, ¼ sizing, tongues and more – can be manipulated during the custom process, as well as the always ego-boosting name and number tongue options that set your pair of skates apart from the rest of the locker room.

For sticks, our BTM Certified Fit Experts can help you determine the right flex and curve for your style of play. For the full Pro Custom Fit Experience, we can help you determine your comfort level in the shape and feel of the stick’s blade, shaft and grip. Match your stick’s color to your preference or team and add name and number for that extra personal touch. Custom sticks are available from Bauer in the MyBauer Custom Stick Center, CCM, True and Warrior. Custom sticks are not just limited to the Scottsdale location as you can order them at any BTM location.

Goalies can now confirm their one-on-one session online to ensure a BTM Certified Goalie Expert is on staff that day to help put together your next set of custom leg pads, catcher and/or blocker. Brand leaders include CCM, Brian’s, Vaughn, Bauer and Warrior. Our Experts will fit you for proper coverage to ensure safety. Additionally, we take the time to walk you through strapping options available to fit your individual style of play. We can even help work out the proper color pattern based on your preferences.

When spending the extra money for a custom product, you deserve the VIP treatment.

Book online today for your Custom BTM VIP Service today!

Randy Exelby is the owner of Behind The Mask Hockey Shops.

(May 15, 2019)

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